Good news for consumers: T-Mobile (aka “We ain’t AT&T yet”) is offering a $30 “unlimited” text and data (their words, not mine, since data is not truly unlimited) prepaid plan through Walmart stores and online. The plan includes 100 voice minutes, above which will be $.10 /min, which is fairly high. Definitely targeted towards the heavy texters who don’t talk much. The plan will be available beginning Oct. 16th, and six prepaid phone models will be offered through T-mobile.
The U.S. market sorely needs more prepaid SIM options on the GSM networks, and this is a good addition. On the downside, as you’ll see from T-mobile’s press release (after the break), only the first 5GB will be available at 4G speeds, but it does not specify the speed after you’ve used up the 5GB. Will it be 3G, or Edge? Definitely a question you should ask your T-mobile rep in the store.
T-Mobile’s Press Release:
Walmart and T-Mobile Introduce Exclusive No-Annual Contract 4G Offering
BELLEVUE, Wash., and BENTONVILLE, Ark. — October 3, 2011 — With increased consumer demand for both no-annual contract wireless plans and faster data speeds, Walmart and T-Mobile USA, Inc. announced today that T-Mobile will launch a $30 unlimited web and text monthly 4G prepaid service plan — providing customers great value on a no-annual contract 4G data offering. The plan will be sold exclusively in-store at more than 2,200 Walmart stores and online at www.walmart.com and www.T-Mobile.com and is expected to launch Oct. 16.
The new flexible and affordable plan will provide Walmart customers with access to America’s Largest 4G Network™. In a survey of Walmart customers, approximately 60 percent cited that having a high-speed data network was a key factor in the purchase of a wireless service plan. With this new offering, available for $30 per month and no annual contract, customers can enjoy unlimited Web, with the first 5 GB at up to 4G speeds; unlimited text; and 100 minutes of talk, with 10 cents per minute after the first 100 minutes.
In further expansion of this offer, Walmart is increasing its line-up of affordable T-Mobile phones to six, including the addition of Walmart’s first 4G prepaid handset.
“Walmart is proud to offer our customers fast and affordable mobile options, especially as texting and social networking become a regular form of communication,” said Seong Ohm, senior vice president of entertainment, Walmart U.S. “Together with our suppliers we continue to ensure the products our customers want and need — from the latest smartphone and TV to groceries and toys — are available at every day low prices.”
“T-Mobile is thrilled to offer this exclusive, affordable service plan, designed specifically with heavy text and data users in mind, to meet the demand for prepaid, which is expected to double by 2015,” said Amy McCune, vice president of national retail, T-Mobile USA. “Walmart is known for providing consumers incredible value, making T-Mobile an ideal partner, and T-Mobile is delivering great prices, convenient options and a reliable nationwide 4G network, which we know Walmart customers appreciate.”