After its losing efforts at a preliminary injunction, AT&T has decided to drop the lawsuit against Verizon. Who knows? Maybe AT&T saw the writing on the wall, or simply realized that the truth really does hurt a little.
Regardless, both companies are pressing forward with commercials attacking the other’s services. While AT&T has brought in Luke Wilson to help clean up its 3G image by claiming that AT&T is really a better service, Verizon is still using AT&T’s 3G coverage map as the star of the show.
It just seems like AT&T can’t catch a break though. Consumer Reports just released its findings on customer satisfaction for cell phone services. The survey covers 26 U.S. cities and in 19 of those, AT&T was dead last – with Verizon taking the top spot in the same locales.
AT&T lost its preliminary injunction. The judge said that just because the ads might be misunderstood “doesn’t mean they’re misleading.”
As if a silly law suit wasn’t enough, AT&T has tried to trump Verizon by telling us that its service is better. AT&T even brought in Luke Wilson to try to convince us.
AT&T even set up a silly new website, which carries a tagline: “When you compare, there’s no comparison. AT&T. A better 3G experience.” – truthabout3G.com
AT&T recently sued Verizon over Verizon’s cheeky “There’s a Map for That” commercials, like the one below:
AT&T’s lawsuit claims that Verizon is misleading consumers with the competing 3G and is crying foul over the lack of display for AT&T’s EDGE coverage, which is nowhere near as fast as 3G. If you watch the above commercials with this dispute in mind, you can see that Verizon clearly labels the maps as “3G Coverage” maps. AT&T doesn’t think that’s enough though. [click to continue…]
